The Ontology Opportunity: Why Building Your Data's Common Language is About to Pay Dividends
Ontologies and semantic knowledge graphs have lurked in the academic shadows for years. Now they’re finally having their moment, not because of some theoretical breakthrough, but because AI is hungry for context and most organisations are serving it data chaos. Beyond the Buzzwords An ontology is your organisation’s definitive dictionary. Not just what words mean, but how concepts relate to each other. The difference between knowing that “customer” and “client” both refer to people who give you money, and understanding that “high-value customer” triggers specific retention workflows whilst “churned client” activates win-back campaigns. ...